Category eCommerce
The Future of Marketplace Integrations: What US Sellers Should Expect?
For US e-commerce sellers, managing multiple marketplaces has become the norm. From Amazon to Shopify, Walmart, and emerging…
Eco-Friendly Packaging Trends for US E-Commerce Businesses
Eco-friendly packaging is reshaping US e-commerce in 2025. Customers expect sustainable practices, recyclable materials, and less plastic in…
How E-Commerce Companies Manage Multiple SKUs Across Multiple Marketplaces – And How Willow Commerce Simplifies It
For e-commerce businesses, an SKU (Stock Keeping Unit) acts like a unique ID for a product—think of it…
AI-Powered Personalization in E-Commerce: Trends to Watch in 2025
Artificial Intelligence (AI) is no longer a futuristic idea in e-commerce it’s already transforming how retailers interact with…
TikTok Shop vs Instagram Shopping: Which Drives More Sales in the US?
Social commerce in the US is booming, and two platforms dominate the conversation: TikTok Shop and Instagram Shopping.…
Q-Commerce in the US: How Same-Day Delivery is Changing Online Shopping
In the United States, Q-Commerce (Quick Commerce) is redefining customer expectations. Shoppers no longer settle for 2–3 day…