Willow Commerce is an AI-powered operations platform that automates the work behind every order you process. From inventory tracking and warehouse workflows to shipping optimization and real-time analytics, run your entire backend from a single system.
Disconnected systems and manual workflows create friction across inventory, fulfillment, and delivery.
Hours of Manual Work
Processing orders, updating stock, and printing labels by hand slows you down as volume grows.
Overselling and Stockouts
Without real-time sync, stock counts lag behind sales, leading to cancelled orders and lost revenue.
Too Many Disconnected Tools
Separate systems for inventory, shipping, and warehouse operations create data silos and double-handling.
No Operational Visibility
Without centralized data, you cannot see which products are profitable, which warehouses are efficient, or where costs are leaking.
The Operations Engine
Six Core Systems. One Centralized Platform.
Willow Commerce replaces the patchwork of disconnected tools behind your ecommerce business with one unified operations layer that covers every stage from catalog to delivery.
Inventory Management
Track stock levels across every warehouse and fulfillment center in real time. The moment a sale occurs on any channel, Willow Commerce adjusts counts across all other channels to prevent overselling. Set automated reorder points, safety stock buffers, and transfer rules so inventory stays optimized without constant manual oversight.
Real-time stock synchronization across all locations
Multi-warehouse and multi-location support
Automated reorder triggers and low-stock alerts
Inventory valuation and holding cost tracking
Order Processing and Fulfillment
Consolidate orders from every connected sales channel into one unified queue. Willow Commerce automates routing, status updates, and fulfillment workflows, so your team can process orders faster with fewer errors. Custom rules let you prioritize orders by channel, geography, or fulfillment type.
Unified order queue across all channels
Custom order routing and fulfillment rules
Batch processing for high-volume operations
Automated status sync back to every marketplace
Warehouse Operations
Manage the physical movement of inventory from receiving through put-away, picking, packing, and shipment. Willow Commerce supports bin-level tracking and barcode scanning to reduce pick errors and speed up fulfillment cycles in your warehouse.
Bin-level inventory tracking and location mapping
Custom order routing and fulfillment rules
Barcode and scanner support
Receiving and put-away management
Shipping and Carrier Management
Compare rates from USPS, UPS, FedEx, Amazon Shipping, and other carriers to find the lowest-cost, fastest-delivery option for every order. Automation rules select carriers, generate labels, and push tracking data back to each marketplace without manual intervention.
Discounted carrier rates (save 10-15% on shipping)
Automated label generation and tracking upload
Carrier selection rules based on cost, speed, or zone
Amazon FBA, FBM, and MCF fulfillment support
Product Catalog and SKU Management
Maintain a single source of truth for all product data. Create and manage SKUs, variations, bundles, kits, and promotional pricing from a centralized catalog. When you update a product title, image, or price in Willow Commerce, the changes automatically propagate to every connected channel.
Centralized product information management (PIM)
Variation, bundle, and kit configuration
Channel-specific attribute mapping
Bulk edit and import/export tools
Analytics and Profitability Reporting
Make decisions based on real numbers, not guesswork. Willow Commerce dashboards show real-time profitability by product and channel, sales velocity trends, inventory turnover rates, and shipping cost breakdowns. Identify your best- and worst-performing SKUs across every marketplace.
Willow Commerce uses machine learning and artificial intelligence to automate decisions that previously took hours of manual work. The AI layer spans inventory, pricing, fulfillment, and listing creation to reduce operational overhead and improve accuracy.
Demand Planning
AI-Powered Demand Forecasting
Predict future inventory needs using historical sales data, seasonal patterns, and marketplace demand signals. The forecasting engine generates purchase recommendations to help you maintain optimal stock levels and reduce excess inventory and missed sales from stockouts.
Pricing
Dynamic Repricing Engine
Respond automatically to competitor price changes, demand shifts, and marketplace conditions. AI-driven repricing helps you protect margins on Amazon, Walmart, and eBay without monitoring price movements manually throughout the day.
Fulfillment
Intelligent Order Routing
Route each order to the warehouse or fulfillment center closest to the customer. The system automatically evaluates distance, carrier availability, inventory location, and shipping costs to select the most efficient fulfillment path for each order.
Listings
AI-Assisted Product Listings
Generate marketplace-optimized product titles, descriptions, and bullet points with AI that adapts content to the specific listing requirements of each channel. Reduce the time it takes to publish new products across multiple platforms from hours to minutes.
How It Works
From Order Placed to Delivered, Fully Automated
Every step between a customer clicking “buy” and receiving their package can be handled by Willow Commerce’s automation engine. Here is how a typical order flows through the system.
1
Order Received
A customer places an order on any connected channel. Willow Commerce pulls it into the unified order queue instantly.
2
Inventory Adjusted
Stock counts update across all channels and warehouses in real time. No lag, no overselling risk.
3
Routed to Fulfillment
The order is automatically assigned to the best warehouse based on proximity, stock availability, and carrier cost.
4
Picked, Packed, Labeled
Warehouse staff follow guided workflows. Labels are generated automatically with the optimal carrier and rate selected.
5
Shipped and Tracked
Tracking information is automatically pushed back to the marketplace. The customer gets updates without your team lifting a finger.
Order Sources
Amazon
Willow Commerce Engine
Unified Order Queue
Inventory Sync
Route & Assign
Pick / Pack
Label & Ship
Carriers
Amazon FBA
Tracking Synced Back
Amazon
Simplify Operations across Carriers and Marketplaces
Willow Commerce’s REST API gives your engineering team full access to product, inventory, order, and shipping data. Build custom integrations with your ERP, CRM, accounting software, or proprietary systems to create workflows that fit exactly how your business operates.
RESTful API Endpoints
Access product catalog, inventory levels, order data, and shipping information through documented, versioned endpoints.
Webhook Event Notifications
Get real-time push notifications for order creation, inventory changes, shipment updates, and pricing events.
ERP and Accounting Sync
Connect Willow Commerce to QuickBooks, Xero, NetSuite, or your custom ERP for automated financial reconciliation and data flow.
Operational Impact
Measurable Results From Day One
Sellers who switch to Willow Commerce see immediate improvements in operational efficiency, shipping costs, and inventory accuracy.
Stock counts update the moment a sale occurs. No lag, no manual reconciliation, no overselling.
Minutes
Order-to-Shipment Time
Automated routing, label generation, and carrier selection compress the fulfillment cycle from hours to minutes.
Customer Stories
What Sellers Say About Willow Commerce
Hear from ecommerce businesses that rely on Willow Commerce to run their day-to-day operations.
The solutions are easy to use and the interface is simple for all parties. This is a powerful, automated solution for inventory and order management. The integration works well with our existing systems. The team we met at onboarding stayed with us through the entire implementation process and were always available for questions. They did an outstanding job getting the systems in place.
Bill H.
Amar and his team are committed they are always there to help and fix any issue and to customize the UI per the company’s needs. Month after month I see a personalized UI growing and achieving more tools and services to make our company function better and better.
Ivan G.
With Willow Commerce’s inventory tracking tools, Teas Etc. has been able to prevent stockouts by setting automatic reorder points. Today, the company is no longer overwhelmed by orders, inventory load, the number of customers, or regulatory requirements, thanks to the ability to easily track and maintain the right amounts of products.
Morris K.President of Small Business
The solutions are easy to use and the interface is simple for all parties. This is a powerful, automated solution for inventory and order management. The integration works well with our existing systems. The team we met at onboarding stayed with us through the entire implementation process and were always available for questions. They did an outstanding job getting the systems in place.
Mark LiuCEO of Zenith Commerce
Amar and his team are committed they are always there to help and fix any issue and to customize the UI per the company’s needs. Month after month I see a personalized UI growing and achieving more tools and services to make our company function better and better.
Emily DavisE-commerce Director at Nova Corp
With Willow Commerce’s inventory tracking tools, Teas Etc. has been able to prevent stockouts by setting automatic reorder points. Today, the company is no longer overwhelmed by orders, inventory load, the number of customers, or regulatory requirements, thanks to the ability to easily track and maintain the right amounts of products.
Michael JohnsonFounder of TechNexus
Who It’s For
Built for the Operational Challenges of Growing Sellers
Whether you are processing 50 orders a day or 5,000, Willow Commerce scales to match your operational complexity.
Growing Brands
Scaling Beyond Spreadsheets
You have outgrown manual inventory tracking and are losing orders to stock errors.
Willow Commerce gives you automated workflows and real-time visibility, so operational bottlenecks don’t start costing you sales.
High-Volume Sellers
Processing Hundreds of Orders Daily
At high volume, every manual step becomes a liability.
Batch processing, automated carrier selection, and intelligent order routing let your team handle more orders without adding headcount.
Multi-Warehouse
Operating Multiple Fulfillment Locations
Track inventory across multiple warehouses, 3PL partners, and Amazon FBA fulfillment centers from one dashboard.
Smart routing ensures each order ships from the most efficient location.
FBA + FBM
Managing Amazon Fulfillment
Monitor FBA inbound shipments, compare FBA vs. merchant fulfillment costs, and use Multi-Channel Fulfillment to ship non-Amazon orders through Amazon’s network.
All managed in one system.
Dropshipping
Coordinating Vendor Fulfillment
Automate purchase orders to suppliers, route orders to the right vendor, and sync tracking data back to every marketplace.
Willow Commerce handles fulfillment coordination for dropship models.
Wholesale + B2B
Running Retail and Wholesale Together
Manage B2B purchase order workflows, bulk order processing, and vendor relationships alongside your direct-to-consumer channels from one centralized operations platform.
Platform Comparison
Willow Commerce vs. Managing Operations Manually
See how a centralized ecommerce operations platform compares to the patchwork of tools and spreadsheets most sellers rely on.
Capability
WILLOW COMMERCE
Manual / Multi-Tool
Real-time inventory sync across all channels
Automated order routing tothe nearest warehouse
AI-powered demand forecasting
Automated carrier rate comparison
Unified profitability reporting by SKU and channel
One dashboard for orders, inventory, and shipping
REST API and webhook integrations
Frequently Asked Questions
Common Questions About the Willow Commerce
How does Willow Commerce automate order fulfillment?
Willow Commerce pulls orders from channels like Amazon, Shopify, and Walmart into a single queue, updates inventory in real time, routes orders to the best warehouse, auto-generates labels, and syncs tracking information back to each channel.
Can Willow Commerce manage multiple warehouses?
Yes. Willow Commerce supports multi-warehouse inventory, bin-level tracking, warehouse-specific workflows, and integrations with Amazon FBA and 3PLs.
How much can I save on shipping costs with Willow Commerce?
Users typically save 10 to 15 percent. Willow Commerce compares rates across USPS, UPS, FedEx, and Amazon Shipping, then auto-selects the most cost-effective option.
Does Willow Commerce support Amazon FBA and Multi-Channel Fulfillment?
Yes. Willow Commerce supports FBA, FBM, and MCF via Amazon FBA, including inbound shipments, inventory tracking, and fulfillment across non-Amazon channels.
Does Willow Commerce provide an API for custom integrations?
Yes. Willow Commerce offers a REST API with webhooks for real-time integrations with ERP, CRM, and accounting systems.
How is Willow Commerce different from its omnichannel features?
Willow Commerce handles operations like inventory, fulfillment, shipping, and profitability, while its omnichannel features focus on managing and expanding sales across marketplaces.
Is Willow Commerce suitable for small ecommerce businesses?
Yes. Willow Commerce scales from low to high order volumes with consistent workflows and offers a 14-day free trial to test all features.
Ready to Automate Your eCommerce Operations?
Stop managing your business across a dozen tabs. Bring inventory, orders, shipping, and analytics into one platform.
