One unified view of
everything driving your business

Sell Everywhere. Manage Everything. One Dashboard.
Willow Commerce connects all your sales channels into a single platform for unified inventory, orders, and product data management. One login. Complete control.
Connected to your full commerce stack
Insight Into Your Business
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Marketplace integrations
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Pre-built report templates
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Real-time data refresh
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Unified in one platform
Sales & Channel Analytics

Revenue across every channel, in one place

Accurate inventory is the foundation of ecommerce success. Willow WMS delivers live inventory synchronization between your warehouses, sales channels, and fulfillment partners.
Channel-level contribution margin
Net revenue after fees, fulfillment, and commissions, side by side.
SKU performance ranking
By revenue, margin, units, and return rate. Filter by channel, date, or category.
Marketplace fee tracking
FBA fees, WFS fees, and referral costs calculated per order and rolled up by SKU.
Period comparison
Year-over-year and period-over-period with automatic variance calculations.
Channel Performance
Financial Analytics
Financial Reporting

SKU-level P&L, not just brand-level revenue

From gross revenue to net margin per unit, accounting for COGS, landed costs, marketplace fees, and returns, fully reconciled in real time.
SKU-level profit and loss
Net margin after COGS, inbound freight, handling, fees, and returns.
Landed cost tracking
Import duties, freight, and supplier surcharges factored into cost basis automatically.
Settlement reconciliation
Flag marketplace payout discrepancies before they become unrecovered revenue.
A/R aging and ERP export
Outstanding balances by customer and channel, exported to QuickBooks or your ERP.
Inventory Analytics

Stop reacting to stockouts. Start preventing them.

Real-time inventory visibility across every warehouse, 3PL, and FBA node, with aging alerts, reorder triggers, and overstock analysis built in.
Inventory aging and dead stock
Flag slow-moving SKUs with carrying cost visibility across every location.
Turnover and days-on-hand
Tracked by SKU, category, warehouse, and channel.
Dynamic reorder alerts
Threshold-based triggers before stock hits critical levels, not after.
AI demand forecasting
30, 60, and 90-day projections using sales velocity and lead time data.
Inventory Status
Carrier Performance
Shipping & Operations Analytics

Carrier intelligence from former UPS and FedEx executives

Willow Commerce’s leadership includes former senior carrier executives. That background shapes how shipping data is surfaced and acted on. Unified parcel and LTL analytics, carrier benchmarking, and SLA tracking in one view.
Carrier cost benchmarking
Compare UPS, FedEx, USPS, and regional carriers by zone, weight, and service level.
Parcel and LTL in one dashboard
Unified parcel and LTL analytics in a single operational view.
SLA and delivery performance
On-time rates, transit accuracy, and carrier failures by region and period.
Rate shopping savings report
Cumulative savings from AI carrier selection tracked and reported automatically.
Role-Based Dashboards

The right data for every decision-maker

Granular permission controls ensure each leader sees what their function requires, without digging through irrelevant reports.
CFO & Finance Leaders
P&L, margins, and cash flow visibility
  • Channel-level P&L and gross margin reporting
  • Settlement reconciliation and fee auditing
  • A/R aging and ERP export
  • COGS and contribution margin by product
COO & Operations Directors
Supply chain and fulfillment intelligence
  • Warehouse pick rate, fill rate, and throughput
  • Carrier performance and SLA compliance
  • Backorder rates and exception tracking
  • 3PL performance benchmarking
Head of Ecommerce
Multichannel growth and performance
  • Channel revenue and margin comparison
  • SKU velocity and return rates by marketplace
  • Customer LTV, CAC, and retention by channel
  • Buy Box and listing health tracking
Purchasing & Supply Chain
Demand-driven procurement and planning
  • AI demand forecasting by SKU and location
  • Supplier lead time and PO performance
  • Inventory aging and days-on-hand
  • Automated reorder alerts and PO recommendations
Enterprise Architecture

Built for multi-brand, multi-warehouse complexity

Willow Commerce Insights scales across entities, currencies, and markets without a separate data stack.
  • Multi-Currency
    Report in your base currency with automatic exchange rate conversion for cross-border operations.
  • API Access & Data Export
    Pull raw data into any BI tool or warehouse via REST API. Export as CSV, Excel, or PDF on demand.
  • Multi-Currency
    Report in your base currency with automatic exchange rate conversion for cross-border operations.
  • API Access & Data Export
    Pull raw data into any BI tool or warehouse via REST API. Export as CSV, Excel, or PDF on demand.
  • BI Tool Integrations
    Connect to Power BI, Tableau, and Looker Studio. Willow Commerce serves as the commerce data layer.
  • Custom Report Builder
    Drag-and-drop fields, custom filters, and saved views. No technical assistance required.
  • Scheduled Reports
    Daily, weekly, or monthly delivery to any stakeholder. Set once, remove the manual burden entirely.
  • Role-Based Permissions
    Granular access controls, SSO, audit logs, and enterprise-grade encryption on all financial data.
  • ERP & Accounting Integration
    Native connections to QuickBooks, NetSuite, and major ERPs. No manual exports.
Customer Outcomes

What teams say about Willow Commerce Insights

The solutions are easy to use and the interface is simple for all parties. This is a powerful, automated solution for inventory and order management. The integration works well with our existing systems. The team we met at onboarding stayed with us through the entire implementation process and were always available for questions. They did an outstanding job getting the systems in place.

Bill H.

G2

Amar and his team are committed they are always there to help and fix any issue and to customize the UI per the company’s needs. Month after month I see a personalized UI growing and achieving more tools and services to make our company function better and better.

Ivan G.

G2

With Willow Commerce’s inventory tracking tools, Teas Etc. has been able to prevent stockouts by setting automatic reorder points. Today, the company is no longer overwhelmed by orders, inventory load, the number of customers, or regulatory requirements, thanks to the ability to easily track and maintain the right amounts of products.

Morris K.President of Small Business

G2

The solutions are easy to use and the interface is simple for all parties. This is a powerful, automated solution for inventory and order management. The integration works well with our existing systems. The team we met at onboarding stayed with us through the entire implementation process and were always available for questions. They did an outstanding job getting the systems in place.

Mark LiuCEO of Zenith Commerce

software-advise

Amar and his team are committed they are always there to help and fix any issue and to customize the UI per the company’s needs. Month after month I see a personalized UI growing and achieving more tools and services to make our company function better and better.

Emily DavisE-commerce Director at Nova Corp

software-advise

With Willow Commerce’s inventory tracking tools, Teas Etc. has been able to prevent stockouts by setting automatic reorder points. Today, the company is no longer overwhelmed by orders, inventory load, the number of customers, or regulatory requirements, thanks to the ability to easily track and maintain the right amounts of products.

Michael JohnsonFounder of TechNexus

software-advise
FAQ

Common questions about Willow Commerce Insights

Which channels does Willow Commerce Insights support?

80+ marketplaces including Amazon FBA, Walmart WFS, Shopify, BigCommerce, TikTok Shop, Target, Macy’s, Wayfair, Kohl’s, eBay, and Etsy. All channel data flows into one analytics layer in real time.

How often is dashboard data refreshed?

Most channel and operational data updates in real time or near-real time. Marketplace settlement data typically reconciles within a few hours of payout.

Can we build custom reports?

Yes. 60+ pre-built templates cover common use cases. The custom report builder adds fields, filters, and saved views without technical help.

Does it integrate with Power BI or Tableau?

Yes. REST API access and CSV/Excel exports connect to Power BI, Tableau, Looker Studio, and other BI platforms. Willow Commerce acts as the structured commerce data layer.

How does SKU-level profitability reporting work?

Net margin per SKU is calculated after COGS, landed costs, marketplace fees, fulfillment, and returns. FIFO costing is supported for accurate margin tracking as purchase costs shift.

Can reports be delivered automatically to our finance team?

Yes. Schedule daily, weekly, or monthly delivery to any stakeholder via email in your chosen file format.

Does the platform support multi-warehouse operations?

Yes. Report across multiple warehouses, 3PL partners, and FBA nodes simultaneously. Multi-entity support handles separate brands or business units consolidated or independently.

What makes the shipping analytics different?

Willow Commerce offers unified parcel and LTL analytics in one dashboard, built by a team with former UPS and FedEx executive experience. Carrier benchmarking, rate shopping results, and SLA tracking are all in one view.

Get Started

Stop managing your business from scattered spreadsheets

One real-time analytics engine across every channel, carrier, warehouse, and cost line. No custom data stack required.

The all-in-one e-commerce management platform.

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