Willow Commerce
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Warehouse Management System for Ecommerce
Sell Everywhere. Manage Everything. One Dashboard.
Take control of inventory, picking, packing, and shipping across every warehouse location. Built for Amazon, Shopify, Walmart, and multichannel sellers.
Integrates with your favorite platforms
How Willow WMS Powers Ecommerce Fulfillment
Willow Commerce provides a warehouse management system for ecommerce that connects every part of your fulfillment operation. From the moment inventory arrives at your warehouse to the second an order ships to your customer, Willow tracks, manages, and optimizes each step.
Centralized warehouse control
for receiving, putaway, picking, packing, and shipping
Native connections
to Amazon, Shopify, Walmart, eBay, and 50+ sales channels
Real-time inventory sync
that prevents overselling across all marketplaces
Automated order import
with intelligent routing to the right fulfillment location
Shipping workflow integration
with label generation and carrier rate shopping
Unlike legacy warehouse systems built for manufacturing or wholesale, Willow WMS is purpose-built for online retail. Every feature, workflow, and integration is designed around the ecommerce order lifecycle.
Inventory Management
Real-Time Inventory Visibility Across Every Location
Accurate inventory is the foundation of ecommerce success. Willow WMS delivers live inventory synchronization between your warehouses, sales channels, and fulfillment partners.
Automatic updates on order placement, shipment, and delivery
Bi-directional sync with all connected marketplaces and shopping carts
Inventory adjustment logging with user and timestamp tracking
Cycle counting workflows for ongoing accuracy verification
Lot number, serial number, and expiration date tracking
Inventory tracking capabilities
12,456
+ 236
3,892
– 12
1,245
+ 89
2,100
0
When an order comes in from Amazon or Shopify, Willow instantly updates available inventory across every connected channel. When a shipment arrives at your warehouse, receive real-time updates on stock counts. No more spreadsheets. No more manual reconciliation.
Built for Speed
Picking, Packing, and Shipping Workflows Built for Speed
Warehouse productivity depends on efficient picking and packing. Willow WMS provides mobile barcode scanning, pick path optimization, and packing station verification to reduce errors and increase throughput.
Picking methods supported:
Packing station features
Shipping workflow integration
Active
| 2892 | 274 | 97.3% |
|---|---|---|
| SKUs | Orders | Accuracy |
Active
| 3416 | 193 | 97.3% |
|---|---|---|
| SKUs | Orders | Accuracy |
Active
| 3497 | 488 | 97.2% |
|---|---|---|
| SKUs | Orders | Accuracy |
Multi-Location
Multi-Warehouse and Multi-Location Inventory Management
Growing ecommerce brands need inventory in multiple locations. Willow WMS provides centralized control over every warehouse, fulfillment center, and storage location in your network.
Whether you operate two warehouses or twenty, Willow WMS scales with your business without adding complexity.
Built for Speed
Intelligent Order Routing and Fulfillment Logic
Not every order should ship from the same place. Willow WMS uses configurable fulfillment rules to automatically route orders to the optimal warehouse.
Order Routing Criteria
Proximity
Ship from the location closest to the customer
Inventory availability
Route to warehouses with stock on hand
Cost optimization
Select the lowest shipping cost option
Channel requirements
Route marketplace orders per seller requirements
Priority handling
Fast-track, expedited, or VIP orders
Advanced fulfillment logic
Split shipments
Automatically split orders when inventory is spread across locations
Backorder management
Queue orders for fulfillment when stock arrives
Preorder handling
Reserve inventory for future release dates
Kitting and bundling
Assemble multi-item kits at pick time
Substitution rules
Replace out-of-stock items with approved alternatives
Willow processes fulfillment logic in real time, so orders route correctly the moment they arrive from your sales channels.
Reverse Logistics
Returns and Reverse Logistics Management
Returns are a reality of ecommerce. Willow WMS provides structured workflows for receiving, inspecting, and restocking returned inventory.
Returns management features:
Track return rates by SKU, channel, or customer to identify problem products and reduce future returns.
Returns processing workflow:
1
2
3
4
5
150+ Integrations
Native Integrations with Marketplaces and Shopping Carts
Willow WMS connects directly to the platforms where you sell. Orders flow in automatically, inventory syncs in real time, and tracking information flows back to customers.
Amazon
Amazon vendor central
Each integration is pre-built and tested. Connect your accounts, map your products, and start syncing orders and inventory within hours
Shipping Carrier Connections and Rate Optimization
Willow WMS connects to major shipping carriers for label generation, rate shopping, and tracking synchronization.
Carrier integrations
Amazon Shipping
Pair Willow WMS with Willow Shipping Optimization to reduce shipping costs further through carrier negotiation and packaging analysis.
Shipping features
Insights & Reporting
Warehouse Analytics and Performance Reporting
Willow WMS provides dashboards and reports to track warehouse performance, identify bottlenecks, and make data-driven decisions.
Warehouse KPIs tracked
Order cycle time
Time from order receipt to shipment
Picking accuracy
Percentage of orders picked without errors
Inventory turnover
How quickly stock moves through the warehouse
Fulfillment rate
Orders shipped on time vs. total orders
Returns rate
Percentage of orders returned by channel or SKU
Export data to your BI tools or ERP for deeper analysis and cross-functional reporting.
Performance Dashboard
92.9%
92.9%
2.4h
Avg Cycle
12.5x
Turnover
Reporting capabilities
3PL Ready
Built for 3PL and Multi-Client Warehouse Operations
Third-party logistics providers need warehouse software that supports multiple clients, separate billing, and client-specific workflows. Willow WMS delivers all three.
Whether you manage fulfillment for two brands or two hundred, Willow WMS scales to support your client base.
Proven Results
Warehouse Results You Can Measure
Willow customers report measurable improvements in warehouse accuracy, speed, and efficiency after implementing our warehouse management system for ecommerce.
99% +
Order accuracy
Picking accuracy
40-60%
Faster Fulfillment
Order processing time
30%
Reduction in labor cost per order
Labor efficiency
98%+
Inventory Accuracy
inventory match rate
50%
Faster returns handling
Return processing
Why Willow Commerce delivers results
Frequently Asked Questions
What is a warehouse management system for ecommerce?
A warehouse management system for ecommerce is software that tracks inventory, manages picking and packing workflows, and coordinates shipping for online retail operations. Unlike general warehouse software, ecommerce WMS integrates with marketplaces, shopping carts, and shipping carriers to support the full order lifecycle.
Does Willow WMS support multiple warehouses?
Yes. Willow WMS supports unlimited warehouse locations with centralized inventory visibility, stock transfers between locations, and intelligent order routing to the optimal fulfillment center.
Can I use Willow WMS with Amazon FBA?
Yes. Willow integrates with Amazon Seller Central to manage FBA inventory, create FBA shipments, and track FBA stock levels alongside your merchant-fulfilled inventory.
Does Willow WMS include barcode scanning?
Yes. Willow supports mobile barcode scanning for receiving, picking, packing, and cycle counting. Use any Android or iOS device with the Willow mobile app.
How does Willow WMS handle returns?
Willow provides structured return workflows, including RMA generation, receipt of returns, quality inspection, and restocking. Return data syncs with your sales channels and inventory records automatically.
Is Willow WMS suitable for 3PL providers?
Yes. Willow includes multi-client support, client-specific billing, and client portal access designed for third-party logistics operations.
What shipping carriers does Willow connect to?
Willow integrates with USPS, FedEx, UPS, DHL, Amazon Shipping, and regional carriers. Rate shopping compares options to find the lowest cost for each shipment.
How long does implementation take?
Most Willow customers live within one to two weeks. Pre-built integrations and guided setup reduce implementation time compared to legacy warehouse systems.
Ready to Transform Your Warehouse Operations?
Join hundreds of ecommerce brands using Willow WMS to streamline fulfillment, reduce errors, and scale with confidence.
Free demo • No credit card required • Go live in 1-2 weeks