Omnichannel Ecommerce Platform
Sell Everywhere. Manage Everything. One Dashboard.
Why Sellers Need an Omnichannel Commerce Platform
Running a multichannel business without proper infrastructure creates chaos.
Overselling
Sold out on Amazon, but the Walmart inventory did not update. Cancelled orders. Account warnings. Angry customers.
Manual Order Entry
Hours spent copying order data between marketplace accounts and shipping software. Every single day.
Pricing Mismatches
Different prices across channels are killing margins and customer trust. No single source of truth.
Tab Overload
Spreadsheets, multiple logins, endless browser tabs. It works until it does not.
One Platform. Every Channel.
Connected Channels
Core Omnichannel Features
Real-Time Stock Updates Across All Channels
Automated Multichannel Order Management
Single Source of Truth for All Product Data
Ship From Any Location. Any Partner.
Unified Analytics Across All Channels
Talk to Sales
Built for How Ecommerce Actually Works
Whether you sell on marketplaces, run a DTC brand, or manage fulfillment for others.
For Marketplace Sellers
Expand from one marketplace to five without hiring additional staff. Willow handles the channel complexity so you can focus on sourcing products and growing sales.
For DTC Brands Going Wholesale
Keep your Shopify store running while adding retail partnerships and marketplace distribution. One inventory pool. One product catalog. One order flow.
For 3PLs Managing Multiple Clients
Onboard new clients in minutes. Give each brand visibility into their inventory and orders while you manage fulfillment from a unified backend.
For Retailers With Physical Stores
Bridge online and in-store operations. Sync POS inventory with ecommerce channels to offer buy online, pick up in store without stock discrepancies.
Why Willow Commerce
The omnichannel commerce platform is built for growth.
150+ Pre-Built Integrations
Amazon, Walmart, eBay, Etsy, Target Plus, Shopify, BigCommerce, WooCommerce, Magento. Connect in minutes, not weeks.
Real Time Sync Across All Channels
Inventory, orders, and product data update instantly. No delays. No manual reconciliation.
Automated Order Routing
Route orders by location, stock, cost, or speed. Native support for FedEx, UPS, USPS, DHL, Amazon FBA, and Walmart WFS.
Multi-Location Fulfillment
Ship from warehouses, stores, or 3PL partners like ShipBob and Deliverr. Handle split shipments without breaking tracking.
Single Dashboard Control
Manage every channel, every warehouse, and every order from one login. No switching between seller portals.
Built for Scale
Add new channels and fulfillment partners without rebuilding workflows. Same platform at 100 orders or 100,000.
How Retailers Use Willow Commerce
Integrations That Power Your Business
Frequently Asked Questions
A system that connects all your sales channels into one dashboard for unified inventory, orders, and product data management. Instead of logging in to Amazon, Walmart, eBay, and Shopify separately, you can manage everything from one place.
Multichannel sells on multiple platforms independently. Each channel operates in its own silo. Omnichannel connects them into a single, synchronized system where inventory, orders, and product data flow automatically across all channels.
Stock counts update instantly across all channels whenever a sale, return, or adjustment occurs. Sell the last unit on Amazon and your eBay, Etsy, and Shopify listings update within seconds.
Yes. Willow supports fulfillment from warehouses, stores, 3PL partners like ShipBob and Deliverr, Amazon FBA, and Walmart WFS. Split shipments and partial fulfillment maintain accurate tracking across multi-origin orders.
150+ platforms, including Amazon, Walmart, eBay, Etsy, Target Plus, TikTok Shop, Wayfair, Shopify, BigCommerce, WooCommerce, and Magento.
Most sellers connect their first channel within 30 minutes. Full implementation with all channels, inventory sync, and order routing typically takes 3 to 5 business days.
No. The dashboard is built for operations teams and sellers, not developers. If you can use a spreadsheet, you can use Willow.
We maintain all integrations. When Amazon or Walmart updates their API, our team handles it. You keep selling without interruption.
Plans scale based on order volume and the number of connected channels. No per-transaction fees. No surprise charges.
Start Selling Everywhere Today
Stop logging into five different seller accounts. Stop manually updating spreadsheets. Stop losing sales to inventory errors.
Willow Commerce gives you one omnichannel commerce platform to manage products, inventory, orders, and fulfillment across every marketplace and shopping cart you sell on.
Trusted by sellers processing millions in annual GMV across 150+ channel integrations.