Manage Listings Across Marketplaces
Managing and keeping your product line organized isn’t easy, especially across multiple channels.
Our software empowers you to control your entire catalog, SKUs, and promotions from one central location, simplifying your operations while ensuring consistency across every channel.
Key Features
Control your catalog, SKUs, and promotions from one place built for multi-channel sellers.
Centralized Catalogs
Maintain and update your product listings effortlessly, ensuring accuracy and uniformity across every channel.
SKU Management
Efficiently organize and track your inventory with advanced SKU management tools.
Increase Sales
Willow’s strong API connections keep your products, variations, and inventory synced across every channel. Update once, and Willow pushes it everywhere – fast, accurate, and built to increase sales by eliminating stockouts and insufficient data.
Powering Product Management
Willow empowers you to take control and manage your catalog
And all your products and SKUs – for your store and across every marketplace you sell on.
Ready to simplify product listing management?
Book a demo and see how Willow keeps listings consistent across every channel.
Listing Management
Multichannel Listing Management Software
An all-in-one ecommerce operations software that embeds marketplace listing management, enabling sellers to achieve accuracy, speed, and control across multiple marketplaces at scale.
Manage product data once and publish consistent listings across channels like Amazon, Walmart, eBay, Etsy, and Shopify from a single system, a multichannel listing software built for live operations, not one-time uploads.
Control listings across marketplaces from one catalog
Marketplaces follow different rules. Attributes, categories, and variants do not behave the same across channels.
Maintain a single, centralized product catalog while controlling how each product is listed across marketplaces. You keep flexibility at the channel level without fragmenting your data.
A consistent, compliant multi-channel product listing without manual duplication.
Create and update listings in bulk
As catalogs grow, manual listing work slows teams down.
Bulk listing creation and updates reduce repetitive uploads, minimize errors, and keep listings in sync as product data changes.
A foundation for ecommerce product listing management at scale.
Built for ongoing listing operations
Listing management is not a setup task. It is a continuous operational function.
Designed to support daily product listing management, including structured product data, marketplace-aware logic, and controlled updates that prevent accidental overwrites.
Suitable for sellers who update listings frequently and operate at scale.
Designed for teams, not just tools
As businesses grow, listing management becomes shared across merchandising, operations, and growth teams.
A single system of record, reducing dependency on direct marketplace logins and preventing inconsistencies caused by duplicated or outdated data. Teams stay aligned while catalogs and channels expand.
Our online listing management supports predictable execution.
80+ Marketplace Integrations
Willow Commerce connects with over 80 marketplaces and commerce platforms, letting sellers manage listings from a single system. From established channels like Amazon, Walmart, eBay, Wayfair, and Shopify to fast-growing marketplaces like Etsy, TikTok Shop, and Best Buy.
Expand to new marketplaces without Rebuilding Catalogs
Adding a new market should not mean duplicating work or re-engineering your catalog.
Start from their existing product data and adapt listings intelligently for each marketplace. You can see how your catalog performs across channels, identify gaps before publishing, and expand with confidence. The result is faster launches, consistent listings, and fewer operational surprises as you scale into new marketplaces.
Why Willow Commerce
Most tools focus on pushing listings live. Willow Commerce is built to run listing operations at scale.
Marketplace-aware by design
Every listing rule accounts for fundamental marketplace differences like attributes, variations, and compliance: no generic syncing or post-publish fixes.
Scales with catalog size and team complexity
Designed for extensive catalogs and active teams, with bulk actions, frequent updates, and workflows that hold up as operations grow.
Centralized without loss of control
Manage one master catalog while controlling exactly how products appear on each marketplace, down to titles, attributes, and availability.
A platform, not a connector
Built for long-term reliability, measurable outcomes, and operational clarity. You see what’s working, what’s missing, and what to fix before revenue is impacted.
Frequently Asked Questions
What is multichannel listing software?
Multichannel listing software lets sellers manage and publish product listings across multiple marketplaces from a single system.
Can I manage listings for multiple marketplaces from one place?
Yes, Willow Commerce lets you manage and publish listings across multiple marketplaces from a centralized catalog.
Does Willow Commerce support bulk listing updates?
Yes, listings can be created and updated in bulk without having to make repeated marketplace edits.
How does Willow Commerce handle marketplace differences?
It supports channel-specific attributes and rules while maintaining a single product catalog.
Is this a listing service or a software platform?
Willow Commerce is a marketplace listing management platform built for ongoing operations.
How is this different from feed management tools?
Feed tools focus on data export, while Willow Commerce supports complete marketplace listing management with control over updates and operations.