Helping SMBs Choose the Right E-Commerce Integration Partner

The world’s economy is in the middle of a significant transformation. Every economic policy, technological environment, and market dynamics is evolving to suit the new era of advancement. While sellers juggle a million things at once, they need to remain hypervigilant while running the show.

The e-commerce industry has experienced a remarkable 2X growth in recent years, making it the go-to choice for brands, manufacturers, and retailers seeking to expand their businesses. With a projected market volume of US$1.17 trillion in 2025, the majority of revenue is generated in the United States, highlighting the immense potential for growth in the ecommerce sector.

It’s about time for sellers to change their logistics and sales strategy. By abandoning the legacy technology and approach, sellers need to rethink for the sake of business growth. An innovation-led e-commerce integration partner will help sellers move to a new-age platform and redefine their entire business strategy.

This blog highlights why choosing the right partner is essential for transformation and business growth. We share key facts that sellers should consider when selecting a strong integration partner who helps adopt next-gen solutions, ensures scalability, and removes unnecessary complexity to achieve optimal business outcomes. 

What Defines a Strong Integration Partner?

Transforming a business strategy is not an easy task, nor is it a one-day or solo job. You need a driven integration partner who guides you end-to-end in your journey of change and growth.

Here are a few relevant and strong characteristics highlighted to look for in an ecommerce partner:

Technological intelligence and efficiency: A strategic partnership should offer not just words but implementable technological suggestions. Their integration expertise should include new tech specs, multi-platform plugins, customization, and development.

Strategy and business focus: A competent partner will focus on bringing the change and help you focus on growing your business. Strategic guidance, industry expertise, and focus on scalability will help you reach the desired ROI.

Trust and Transparency: Every detail during a transition can make or break the deal. Therefore, trust and transparency from onboarding to execution build long-standing business partnerships and reliability. Ongoing support, regular maintenance, troubleshooting, and crisis management are just a few of the essential services a reliable partner can provide.

Security and Data Management: Building a stringent data security system, expertise in data integration, and compliance work as a shield for the seller’s business from the impact of changing market dynamics.

Offering Next-Gen Software Solutions

An established ecommerce partner provides new-age software designed to address discrepancies, help renew legacy systems, and add upgrades. Such a robust solution includes:

1. Inventory Management Software: A robust and cutting-edge multi-channel ecommerce platform helps sellers redefine their inventory ecosystem. Such platforms improve visibility, streamline processes, and optimize inventory.
2. Product Management: Organization and administration of your product line empowers you to control your entire catalog, SKUs, and promotions from one central location. It simplifies chaotic operations and ensures consistency.
3. Omnichannel Solution: Managing omnichannel is complex; an expert partner can simplify and streamline it. It is an essential operation that is critical to expand the customer base by adapting to new market needs.
4. Warehouse Management: A streamlined, optimized system helps improve order fulfillment and delivery. It creates a responsive and unhindered supply chain, leading to customer satisfaction.
5. Shipping Service: A reliable ecommerce partner ensures your customers receive their orders on time by bridging gaps or delays.  They empower your supply chain with robust shipping software to increase speed and efficiency.
6. Insights-Driven: Having control and transparency over the entire product journey is essential. It provides accurate, data-driven insights that drive sales and profits. The formula to win here is a unified dashboard that gives you 24/7 insight and visibility into sales velocity and order fulfillment.

Help Strategically Remove Complexities

An intelligent e-commerce partner helps you choose the correct enterprise tools that suit your logistics needs. Making the right choice will reduce system complexity and simplify the interface for smooth functioning. It saves you from the steep learning curve of a large enterprise suite and also relieves you from the overwhelming complexity of managing multiple tools.

Key points to note during the process:

Contemporary architecture module: integrate tools that serve specific functions instead of loading your system with an all-in-one platform.

API-first approach: designed and built beforehand so that it can easily be used as a plug-in to the frontend development

iPaaS (Integrating Platform as a Service): pre-built connectors for data synchronization without the need for extensive custom coding.

Following best practices: to ensure a successful and simplified function-focused integration, clarity in information, 24×7 monitoring, and a comprehensive test to dilute the minutest non-functional elements.

A Partner in Achieving Scalability

A reliable e-commerce partner will always guide you in the right direction. Such partners understand what works best for your business. They study your logistics environment thoroughly to implement future-ready strategies. Their in-depth insights help build a scalable e-commerce ecosystem that enables multi-channel setups, omnichannel sales, and global expansion through customization.

A robust e-commerce platform will always scale with your business instead of being a hurdle. Its feature-led integration can handle high transaction volumes securely and integrate seamlessly with your ERP system. Such an approach leads to long-term sustainable growth, data integrity, and operational efficiency.

Integration Partnerships that boost your business (Case Examples) 

Channel Partner – Amazon

Every seller’s first choice of selling platform is the e-commerce giant, Amazon. With us onboarding the Amazon platform becomes easy. Our new-age integration software enables sellers to experience the ease of product listing, order management, label generation, and shipment fulfillment with complete visibility. It supports both domestic and international orders through direct automated sync with the Amazon shipping network. 

Benefits:

1. Seamless Inventory and Order Sync
2. Unified Order Management Dashboard
3. Real-Time Tracking
4. Timely Order Fulfillment
5. Comprehensive Analytics and Insights
6. Unhindered Shipping platform integration

Shopping Cart – Shopify

Shopify is one of the leading shopping cart integration platforms. We help brands with an end-to-end onboarding process, seamlessly connecting their product lines to Shopify stores. Our software helps centralize your product data, orders, and inventory management. We surely open the door to expanding your business into multiple new marketplaces. 

Benefits of onboarding with us:

1. Gain instant connection with the Amazon platform
2. Increased efficiency and streamlined operations 
3. Unhindered inventory synchronization
4. Enhanced customer experience
5. Multi-marketplace expansion opportunity

Channel Integration – Walmart

America’s go-to marketplace, Walmart, reigns as the global retail giant. With the broadest product range, Walmart is the unsurpassed platform for sellers. Our strategic partnership with this mega marketplace enables you to expand your reach. For exponential business growth, our flexible and scalable integration platform helps sellers integrate seamlessly with Walmart Seller Central.

Benefits of onboarding with us:

1. Automated Order Management
2. Walmart API Integration 
3. Omnichannel Inventory sync, with extensive visibility
4. Real-time updates on shipping and order fulfillment 
5. Leverage the Walmart shopping experience for your customers

A Partner Promising Future Growth

The ever-increasing adoption of evolving business strategies, along with rapid technological advancements, underscores that change is the only constant in today’s e-commerce landscape. It presents a promising future for SMBs, filled with exciting growth opportunities.

Whether an organization is preparing to enter the e-commerce space for the first time or updating existing systems, several key considerations should be top of mind for business leaders. The right partner will provide SMEs with the agility and flexibility required to tap into high-growth markets. As such, SMBs getting into the e-commerce space need to focus on finding the right partner with the right capabilities. It is crucial to remain competitive.