Couronne Co.
Home Décor & Garden Products Visit
How Couronne Co. Expanded Wholesale Distribution with Willow Commerce
Couronne Co.® has been creating timeless glass and metal products for home, gifts, and garden for over 30 years. They use Willow Commerce to manage their B2B wholesale operations, DTC sales, and product catalog across multiple sales channels.
30+
Years in business, now digital-first2x
Wholesale order volume35%
Reduction in breakage claims50%
Faster wholesale orderingWhat Couronne Co. Was Facing
Balancing wholesale B2B distribution with growing DTC demand while managing fragile product inventory (glass/metal) that requires special handling and accurate stock tracking.
How Willow Commerce Helped
Willow Commerce's B2B wholesale portal with tiered pricing, DTC Shopify integration, and specialized inventory management for fragile goods with bin-level tracking.
Willow Commerce Features Used
""Willow Commerce modernized our 30-year-old wholesale business. Our retailers can now order online 24/7.""
— Couronne Co.
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